F5 kicked off its #F5Agility18 conference with over 1,300 attendees. The company’s themes was “Any app, anywhere,” and words repeated included “Automation” and “as a service.” The company is moving towards selling security as a standalone offering. Accompanying the show, there was a press release announcing Gi LAN traffic management and Gi Firewall VNFs generally available September 2018 focused on mobile operators, available on capacity-based consumption model. A striking difference between this year’s conference in Boston and last year’s conference in Chicago was that a significant portion of the management team is different: new CIO, CFO, regional VP, Chief Strategy Officer, two new SVP/GMs of business units, EVP HR, EVP Services.
Generally, the company is planning on delivering new capabilities:
Here are the three eras of market development for F5:
The company is putting significant investment into SP, software, automation. “Any app, anywhere” vision.