Alan Weckel: This week, HPE Aruba announced its planned acquisition of Silver Peak for $925 million with an expected close date during HPE's fiscal 2020, so we expect the deal to close in calendar 4Q20. SD-WAN is becoming a battleground for vendors as an increasing portion of enterprises want single-pane and cloud-managed solutions for their branch equipment.
Our research indicates the average branch employee connects to over one dozen cloud services daily and the edge-to-cloud experience has never been more critical in the COVID and post-COVID world as businesses try to engage with customers across an increasing amount of physical and virtual locations.
Enterprises will accelerate the retirement of MPLS links for more advanced WAN architectures with Cloud-first principles in their physical branches. Enterprise will also deploy a mix of hardware and software into employee's houses as Work-From-Home (WFH) changes every employee's residence into a new branch extension of the enterprise.
We have conducted significant research into the Branch in 2020 and how it will transform across verticals and product categories (SD-WAN, legacy routing, WLAN, switching, and security) based on long-term structural changes to the market as well as the sudden changes forced on customers by COVID-19. We project SD-WAN as the fastest-growing component in the Branch over the next five years.
Silver Peak's advanced SD-WAN portfolio (both hardware and software), completes HPE Aruba’s breadth of WAN offerings, strengthens Aruba ESP (Edge Service Platform) and complements Aruba's strong position in Ethernet Switching, and WLAN, especially Aruba's newer WiFi 6 APs and custom ASIC-based 6200/6300 Access switches.
We expect that AI/ML will increasingly become part of the Branch market in each year of our forecast driven by further product integration by vendors and the need to control and monitor an increasing amount of user and device (IoT) traffic. As the AI engines learn, self directly networks will move towards self-driving as automation of tasks beyond simple device management become common across networks. The ability to use AI at this scale in networking today is limited to the largest hyperscalers, but will quickly make its way to campus and branch networks.
We expect overall Branch spending to increase above its 2019 run rate during the forecast period (post-COVID) and single-pane management to nearly triple during that timeframe. HPE Aruba's acquisition of Silver Peak will help them address the fastest-growing part of SD-WAN and Branch networking. While there are dozens of SD-WAN, campus switching, WLAN, and security vendors vying for Branch spend, there are only 6 US-based vendors that have a holistic portfolio that customers want and need.
Posted by Alan Weckel, founding technology analyst.
We attended the Comcast Business analyst event in Philadelphia. We find the Business Services part of Comcast is interesting, and so do customers, because it is growing rapidly. It installs a “new Ethernet every four minutes,” and has “40-45K installs per month.” The company shared with the audience that it is expanding the breadth of its services to grow its potential revenue it can get from each customer, and in many cases is either acquiring or developing this technology itself. We see these development efforts as moving up the technology stack.
To understand Comcast Business, you have to know that it has unique approaches to its different customer segments. The organization addresses customers of different sizes, and it does not use the same terminology as some others do: SMB (<20 employees), Mid-market (20+ employees), Enterprise (Fortune 1000). We think it is more common that small is considered 100 employees and smaller, which would include SMB and Comcast’s Mid-Market, and that mid would be 101 employees or greater. Here are the Comcast Business market views:
More details about customer segments. In addition to attacking three customer size groups with distinct approaches, it also serves two verticals (carriers and government) segments with different strategies and recently acquired Deep Blue (May 2019) that serves WiFi to venues and hospitality verticals. Each served customer type uses different combinations of third-party developed technology and Comcast in-house developed technology. The company has 4,000 people developing in-house technology. As a mix of total systems sold to customers, today, Comcast Business uses a higher mix of in-house developed technology when serving its small and mid-market customers than it does when serving large enterprises. The group that serves Enterprise Solutions serves large enterprises using mostly using third-party technology from vendors like Cisco, Fortinet, and HPE.
On the other hand, the company serves smaller-sized customers using fully or partially in-house developed technology. Comcast Business’s SVP Product Management, Bob Victor, summed up its approach to working with third-party vendors by saying, “We want to totally commoditize hardware.” We assume he means this is a long-term goal because, during the event, the company told us of new hardware and software relationships announced with new vendors.
For small and mid businesses, the company has developed several in-house technology systems that compete with vendor-supplied technology. One such example is its WiFi Pro service, which combines internet connection and WiFi service. In WiFi Pro, which was introduced a couple of years ago to small businesses and is available at up to four Access Points, the company sources WLAN access points from a non-branded access point. Based on our discussions at this conference, we would not rule out that at least some of the in-house developed technology may be supplanted by vendor-supplied technology if there is a compelling reason. However, on multiple occasions, we learned that the direction the Comcast Business is going is to develop in-house technologies and bring these directly to customers, first with smaller customers, and perhaps very long term to large enterprises.
Managed Services. The company delivers both transport/network services and transport bundled with other services; there is a case to be made that Comcast Business’ bundled services could be called Managed Services. However, even Comcast says there is some confusion about using the terminology “Managed Services,” because of customer expectations; some customers see it as a very high level of services, where customers do nothing, while others see it as Comcast Business is “working with” the customer to deliver the service.
Playing to Strengths. On an overall basis, Bill Stemper, who runs Comcast Business, says the company’s strategy is to focus on serving the wireline needs of businesses in the US. He says, “this is where we invest. We expect to focus this way for decades.”
Small Business details. Stemper said that the company would bring “mobile to small business.” It will bring mobile to this segment when “all the systems are squared away, and when sales reps are capable of selling this additional service without slowing down customer purchasing decisions on the existing suite of services.” It is currently offering mobile in selected markets to learn more about selling this new service. We expect mobile to small business to be offered sometime in 2020.
Growth Avenues in Mid-Market. The company made it clear that it believes the mid-market is an enormous growth opportunity. And, starting in 2020 and beyond, the company says, it is putting more investment into it to improve coverage, its focus, and its reach. Today, the company has 800 reps targeting the in mid-market and plays to strengths in certain verticals such as government, education, and healthcare.
Large Enterprise Opportunities. Approaching the Fortune 1000, the company has its most meaningful exposure in finance, healthcare, restaurants, retail, hospitality verticals. The company is finding customers who, according to Comcast, are replacing MPLS service with broadband and getting a 50% cost reduction and an order of magnitude speed improvement. Comcast introduced a leader from a large finance company to the audience, and though we cannot name the customer, the company shared that it had moved initially to use Comcast transport, and is currently doing a proof of concept for voice and Comcast’s ActiveCore SD-WAN service. Comcast reiterated its plans to use Cisco, Fortinet, and HPE at large enterprise (Fortune 1000), though implied it is entering another phase that it internally calls Enterprise 2.0 for its Enterprise Solutions group. In Enterprise 2.0, the company hinted it might develop more in-house technology and further implied its ActiveCore (SD-WAN is one service it offers in ActiveCore) might find a home in some large enterprises. Comcast’s customer endorsed the idea of using white box universal CPE loaded with “best of breed services” instead of buying vendor-supplied routers so it will not have to replace 15,000 routers when it comes to upgrading time or transitioning.
Carrier opportunity. Bill Stemper, who leads Comcast Business explained that, since 2009, it has served carrier Ethernet to the mobile industry and it will pursue 5G opportunistically. Elaborating further, Stemper said it would decide whether we can get leverage on new builds to serve 5G simultaneously with other customer types. So, it sounds like building new plant to serve only 5G backhaul is not in the cards.
Deep Blue WLAN. In May 2019, the company acquired a Troy, NY-based WiFi services company. We understand from the presentations that Deep Blue was growing at least 30%/year for several years before the acquisition and that its revenues may have hit around $40M. The company designs/installs third-party WLAN and associated systems, then operates the networks for a recurring fee mainly in verticals such hospitality and large venues. The wholly-owned subsidiary has developed advanced software and services capabilities that could easily be leveraged across the other parts of Comcast Business, but from what we learned, there has been no cross-fertilization as of yet.
Products. The company is expanding the number of services it can deliver to customers, thereby increasing its possible revenues to each customer. It began offering SD-WAN services three years ago. It plans to expand beyond SD-WAN. In its mid-market customer focus, the company will soon offer security (Advanced Firewall and UTM, for instance), routing, and a bit later on, voice gateway (SBC) and WiFi. For premises-based VNFs, these are run on a universal CPE (uCPE) that today costs about $1,000 to Comcast and it will be launching a $500 uCPE with similar capabilities soon. The company is updating the cable plant that serves business users, where 4 M businesses are passed, towards a “mid split” architecture that allows for greater upstream speeds so that initially 50 Mbps up and down will be possible, and then over time 100/100, 300/300 and longer-term 1 Gbps up and down. The company also uses EPON for more demanding needs and places like multiple dwelling units; it won’t be moving to XG PON (10 Gbps) for the foreseeable future.
The company has a multi-vendor approach with these VNFs. This week, it announced Fortinet UTM/security. We expect the company could announce other security, routing and perhaps longer-term, other SD-WAN vendor options. We think the company will stick with a single WiFi cloud controller for at least the next year or so, but indicated it could introduce at least one more vendor’s technology afterward. The $500 uCPE device is capable of 1 Gbps SD-WAN throughput, as well as advanced firewall at 1 Gbps and has UTM at 600 Mbps. These are impressive throughput numbers, we think, especially because similar throughput capabilities are available on proprietary boxes from vendors that cost much more.
Additionally, the product called CBR2, a new version of its Comcast business router, will be coming soon. Both the original CBR and CBR2 have WLAN as a built-in feature. But, neither the CBR nor the CBR2 has sufficient WLAN coverage capabilities to satisfy a mid-sized business, so Comcast thinks its soon-to-be-launched WLAN plans to mid-sized businesses allow it to serve more customers. One such new target from these added WLAN capabilities will be the E-Rate program, which is a partial funding mechanism for K-12 schools overseen by the US FCC, is one such target.
Comcast emphasized that it has spent significant time and resources developing software capabilities that allow it to orchestrate VNFs, to remotely administer customer networks, and to allow multiple VNFs from different vendors, or to allow VNFs that are developedin-house by its customers.
Extreme Networks announced plans to acquire Aerohive, which has most of its revenues in Enterprise WLAN. The deal was a surprise, as evidenced by the 40% price premium paid on on HIVE. After this deal closes, Extreme's WLAN business will be the combination of three WLAN businesses - the traditional WLAN business from Enterasys (Ottawa based team), the Motorola Wireless WLAN business (acquired by Zebra, then sold to Extreme) and Aerohive. Each of these three businesses had strengths, for instance, the Ottawa team had designed a product line that had high performance in crowded venues - Extreme has enjoyed a long relationship with the NFV; the Motorola team had designed systems that were effective in retail and logistics (as a consequence of Motorola's ownership of Symbol Tech, a bar code scanner company); and Aerohive, which was as of 1Q19 the #2 revenue player in cloud-managed WLAN services and with a strong presence in the US K-12 vertical. While there is certainly some risk that Extreme does not integrate the Aerohive business effectively, there are some interesting aspects to this deal.
#1: Aerohive's cloud-managed WLAN services is a significant player in the market. We expect many small and medium businesses will adopt cloud-managed WLAN, and Extreme had a less mature offering here. We see this as the primary benefit of the Aerohive acquisition.
#2: Aerohive's vertical market exposure in US K-12 (education) market and the managed care part of the health care industry are a nice addition to Extreme. These markets are additive.
#3: Aerohive had a SD-WAN product that while not a big revenue generator will be important for Extreme in selling to small and medium sized businesses. We expect the SMEs and branch offices will be upgrading using a SD-Branch approach, where upgrades to WLAN, switching and SD-WAN will be done at once. Extreme had a hole here and Aerohive fills it.
#4: Aerohive had a new product, A3, which we categorized as Enhanced Network Access Control. The front end of this product is very modern. Extreme also had its own NAC product. Our hunch is the company will merge the two, taking the best of both. We see larger enterprises as demanding this type of support. HPE Aruba sells its Clearpass product in a wireless+wired+ENAC bundle to larger sized business, just as Cisco sells its ISE and wireless+wired bundle.
#5: Aerohive has 802.11ax products. We expect that increasingly, as customers adopt 802.11ax, with its expected throughput under high loads exceeding 1 Gb/sec, this will drive an upgrade cycle to switches with MultiGigabit support. Extreme cited "cross selling" in its announcement of this deal, and we agree that customers in the 802.11ax world will be increasingly buying new switches when they adopt new wireless.
This deal was a surprise because Extreme already has WLAN in its portfolio, but if Extreme executes on this business transaction effectively, it can solidify its position in the mid-market by offering cloud services and SD-WAN (through a SD-Branch bundle) and potentially move both up market (with ENAC) and if it choses, downmarket by maintaining a business practice that Aerohive rolled out well over a year ago that can be described as a "freemium" model for its cloud-managed WLAN services.