We attended Aruba, a Hewlett Packard Enterprise’s Las Vegas-based Atmosphere conference. It was very well attended, and this was Aruba’s first in-person user conference in over two years as we come out of the pandemic. Aruba made several important announcements at the event, including a formal Network as a Service (NaaS) offering, a series of broad cloud-services announcements, a formal unveiling of the Aruba/Pensando partnership, and the availability of industry first location-based access points. The biggest splash came with Aruba’s NaaS announcement. While the company has been offering NaaS for two years, most of the deals were custom deals. In one of the smaller group meetings, the company shared a few of the logo wins, which included Texas A&M, Brookfield Properties, and Trevecca. What Aruba has done is standardized its offerings to a number of “service packs” that resellers can approach customers with. The company basically took its two years of experience and and packaged up what it felt were the best practices and the most common packages, which include wireless, switching and more. On a related topic, 650 Group announced that it is publishing a NaaS report, which of course includes historical and forecast data for this up and coming market. Additionally, in the small group breakout meeting, some resellers were asking questions about what happens at the end of a three or five year subscription and whether the offering can be split up or must it be sold as one. We feel that Aruba will be working closely with their partners over the next year or so to support them as NaaS gains stickiness, but that there is some genuine interest as markets move away from pure CAPEX models towards subscription and as-a-Service. The company also announced significant enhancements to its Aruba Central Cloud-Managed Services offerings, with Aruba Central NetConductor. NetConductor allows for cloud-based central management of wired, wireless and WAN systems as well as to SASE systems. It also integrates the capabilities of two other functions well known to Aruba customers, Network Access Control (NAC) and Dynamic Segmentation. Aruba has based NetConductor on some widely used protocols like EVPN, VXLAN and BGP which would allow for integration with both Aruba gear and non-Aruba gear.
During the first day’s keynote sessions, HPE CEO, Antonio Neri, spent quite a bit of time on stage. Former Cisco CEO John Chambers joined him on stage so that they could discuss the HPE and Pensando’s partnership. It was interesting to see Chambers literally hugging Neri, especially considering that Chambers ran Aruba’s arch-nemesis, Cisco Systems, for two decades. It made the keynote very interesting. We covered the Aruba-Pensando announcement last fall and you can find more about it here. Another thing that is interesting is that Neri’s presence was felt beyond the Chambers discussion, as Aruba Central is now part of HPE GreenLake. HPE claims that this gives IT admins a single operating model for network, compute and storage services across edges, data centers, and public clouds. Aruba announced that its newer access points have all been shipping with a location-based feature that leverages GPS. This is a differentiator for Aruba because it said it is not charging extra hardware or subscriptions charges to use GPS. We’ve been thinking about what this function can do for Aruba customers. Relative location capabilities have been around on WLAN Access Points and on Bluetooth beacons for several years now and many vendors offer it. However, the way we see it is that having a GPS capability makes location capabilities far easier to use because what Aruba’s location capabilities do is position all the APs on an absolute basis, and thereafter, a relative service like wayfinding, dwell time analytics and the like can be anchored to specific places on a floor plan without having to get the ruler out, so to speak. Also, maintaining control over inventory can be simplified because these Aruba APs know where they are, like, what ceiling tile they can be found in, or what building they were moved to. In summary, at the Atmosphere show, Network as a Service has become a major talking point in the industry, Aruba’s cloud service now shares the stage with other top players in the industry, and Aruba announced a really cool function on its access points that simplifies location services.
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We attended the Aruba Atmosphere 2019 user conference in Las Vegas. What we learned was that Aruba had made solid progress since last year’s Atmosphere conference. It has delivered on 802.11ax, SD-Branch (and SD-WAN), AI/ML, and Zigbee/Bluetooth 5.0, and elements of the IoT market. The company also introduced a new access point that was not hinted at last year, an 802.11ad outdoor access point. If we were to sum up the company’s main message for the show, it’s all about SD-Branch. The company took great efforts to emphasize that its portfolio has greater breadth than ever and is among the few vendors that can deliver all the networking a company may desire. 802.11ax. At last year’s event, the company told customers to expect 802.11ax products by Nov/Dec of 2018. Our market share tables show the company shipped 802.11ax for revenue in 4Q18. At the show, the company also announced some new, full-featured 802.11ax Access Points, the 530 and 550 series. These new Access Points support Bluetooth 5 and Zigbee, to allow support of IoT devices. These new 802.11ax Access Points will be available this month, April 2019. 802.11ad. The company also introduced a point to point outdoor access point. The new AP387 allows 1 Gbps at 400 meters using 802.11ad and has a backup of 5 GHz 802.11ac in case of inclement weather. This device has been shipping for a “couple months” according to the stage presentation (personnel at the show booth said since January 2019).
Machine Learning. Using Machine Learning for Client Steering and for managing Transient clients. At last year’s Atmosphere event, the company was just rolling out AI/ML to customers to improve networking capabilities for wireless users. SD-Branch. The company disclosed that it has 25,000 SD-Branch “wins,” which means that it has many contracts to sell “at some point in the future” SD-WAN and other branch equipment systems such as WLAN and switching. At last year’s event, the company had not sold any SD-WAN, so this is a big accomplishment and signifies Aruba’s progress in delivering what it calls a Single Pane of Glass approach that includes four parts: SD-WAN orchestration, Dynamic Path Steering, Secure Connectivity, and Dynamic Segmentation. Clearpass Device Insight. The company introduced its device recognition system, intended to simplify the discovery of IoT devices on the network. Clearpass Device Insight is available in April 2019. This cloud service uses a fingerprint database, as well as AI/ML, to find devices on the network, and then presents them by category on a single screen. During the day-2 presentations, the company had some fun and CTO, Partha Narasimhan, showed a picture of him pretending to be an IT executive of a fictitious university. There were 3,100 attendees at the Atmosphere show in Las Vegas, most of which appeared in attendance at the keynote. Artificial Intelligence and Cloud were the main topics. Specifically new for the show: cloud-managed SD-WAN, NetInsight, ArubaEdge Partner program, Cape Networks acquisition. Cloud-managed SD-WAN – June/July ’18 availability (dynamic path selection, VPC direct to AWS or Azure). NetInsight is a data-collecting and cloud-analysis AI platform that finds anomalies and allows improvements to wireless LAN operation. Cape Networks acquisition to allow user-experience simulation for cloud-services connection quality measurement.
Keerti Melkote, President of Aruba, discussed financials: FY17 was up 15% Y/Y, reaching $2.5B, split 49% to wired and 51% to wireless. (650 note: for C17, we measure WLAN + non Data Center Switch + Enhanced NAC product revenues at $2,260M). A key message of the presentation was that as enterprises embrace cloud-services applications like dropbox, Salesforce and Office 365, this means enterprises become more focused on edge access than ever. Citing statistics like that 80% of advanced attacks use valid credentials, 8 weeks average gestation period of typical attacks, and 84% of those who’ve deployed IoT have been breached, the company said that securing the edge is more important than ever and discussed the Aruba 360 Secure Fabric. Aruba had customers on stage to endorse various products, including Accenture, Ohio State University, and CBRE. Other customers mentioned on slides included Lufthansa Technik, Purdue University, Rajasthan, Disney, Time Warner, University of Minnesota, University of New Hampshire, University at Buffalo, Northwestern University, University of Washington, Bucks, Virginia Tech, University of Iowa, Illinois, and Lenovo. |
CHRIS DePUY
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